14 Oct 2019 — 2 min read | Posted in News | Posted by Solenne Ducasse

TikTok, The favorite Social Network of Athletes

TikTok, The favorite Social Network of Athletes

The playful and good spirit social network TikTok has scored in the world of sports.

Tom Brady, the American quarterback already known for his social media power just joined TikTok and passed the test with success. 8 videos later on the social media app, he already harvests 669.9 K likes and 154.9 K subscribers.

Ardie Savea, player of the All Black keeps pace by increasing the number of humoristic clips featuring himself with his teammates for the biggest joy of their followers.

So what works? It works when it's fun !

But TikTok is also a serious social media for major sports groups. The NFL (National Football League) announced in early September a multi-year partnership with the Chinese network. They promised fans to come back on the highlights but also to share behind the scenes of the matches.

PSG has also chosen Tik Tok to communicate on the signature of their new player Abdou Diallo, who strongly recommends to follow the club via the network …

The Rugby World Cup also gets involved by launching the #rugbyfever challenge that invites fans to post funny videos. The official account does not hesitate to set examples by imagining game situations in the office or in a carwash. Marissa Pace, World Rugby Marketting Director aims to reach a younger audience by placing herself on the network. The challenge runs to the final of the World Cup to be held on November 2nd.

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